We're going ahead with a theme this week rather than featured band. Want to suggest a future theme, or a featured band, leave a comment below. To see last week's MVM, click this (link).
There are a lot of bands who take the theatrical side of their music to the next level. Bands like Crown the Empire, New Years Day, ICE NINE KILLS, and Set It Off just to name a few. The commonality; dystopian societies. Well maybe not so much in the case of the latter two bands. They seem to like having an excuse to break out the cameras and do something totally off the wall).
Granted that's the entire theme of CTE's 2014 album, "Resistance: Rise of the Runaways", but still. It's getting kind of old and worn out. Then you have New Years Day who just released "I'm About to Break You". The song is stellar, but the MV, while entertaining, is cut from the same cloth as so many others.
That's not to say it's a bad video, because it isn't. The concept is just so overused. Take a band, put them in some jean jackets, set everything in the desert, create some admittedly cool props (like that guitar-saw from Avril Lavigne's video for "Rock n Roll"), and drive around in Jeeps.
Post-apocalyptic media is everywhere. You get it in movies like Mad Max, the Hunger Games, and Resident Evil. Then in TV shows such as the Walking Dead and every other show on the SyFy channel. Now the trend is infecting the music industry. Britney Spears did it for "Till the World Ends", Linkin Park has done it multiple times (most notably for "In the End" and "The Catalyst"), and of course My Chemical Romance took on the genre in their MV for "Na Na Na".
Hopefully this will die down soon. We've gone through vampires and werewolves, zombies, post apocalyptic worlds, and now we seem to be into "plagues" and or "bio-warfare". Can't wait to see what kind of videos that churns out.
Summary - We get it, the government sucks and everyone should run around wearing black leather and bandanas around our necks.